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Intuitive SEO: A Creative's Guide to Growing Search Traffic
INTRODUCTION
Why SEO Matters, & How It Can Impact Your Work
Developing the Right Mindset, & What You'll Learn in This Course
Key Things You Need to Know About SEO (9:44)
A Few Practical Things to Set Up (12:35)
Special Guidance for WordPress Users (12:50)
Set Up Troubleshooting & FAQs
MODULE ONE - Laying the Foundations: You & Your Audience
Introduction to Module One
Getting Specific About Your "Why" & "Who", Part One
Getting Specific About Your "Why" & "Who", Part Two (12:39)
Choosing the Right Words to Spark Connection, Part One
Choosing the Right Words to Spark Connection, Part Two (26:04)
Developing a Healthy Attitude Towards Competition
Keyword FAQs: Wrapping Up Module One
MODULE TWO - Putting Your Best Foot Forward: Your Website
Introduction to Module Two (6:22)
The Anatomy of a Search-Friendly Web Page, Part One (11:12)
The Anatomy of a Search-Friendly Web Page, Part Two (16:00)
You Can't Have Great Search Results Without a Great Website (8:15)
BONUS Guest Expert Lesson: How to Create a User-Friendly Website
BONUS Guest Expert Lesson: Making Sure Your Website is Safe and Secure
Essential Technical Ingredients of a Search-Friendly Website: Wrapping Up Module Two
MODULE THREE - Your Relationship With the Rest of the Internet: Community & Outreach
Introduction to Module Three
Why Google Cares About Authority (& You Should, Too)
How Social Media Fits Into the Bigger Picture
All About Pinterest (Bonus Video From a Guest Expert) (7:48)
A Few Notes on Special Types of Content (Local, News, YouTube, & Products)
MODULE FOUR - Using Information to Shape Your Approach to SEO
Introduction to Module Four
Working With What You Already Have, & Planning Future Content
Getting to Know Google Analytics: A Quick Glossary
How to Set Goals & Track the Results (15:56)
Beating Overwhelm With Your Ideal Workflow
BONUS: The Intuitive SEO Workshop (Optimise One Page in One Hour) (110:03)
A Few Case Studies to Get Ideas Flowing: Wrapping Up Module Four (46:04)
CONCLUSION
The Do's & Don'ts of SEO, Plus Some Helpful Tools
A Glossary of Technical Terms (3:49)
A Farewell Love Note, and an Invitation
Why SEO Matters, & How It Can Impact Your Work
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