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Intuitive SEO: A Creative's Guide to Growing Search Traffic

There are thousands of people out there searching for what you have to offer: learn how to help them find you.

You have a story to tell.

You have unique, beautiful, and important work to share with the world.

There are thousands of people out there searching for exactly what you have to offer... it’s time to help them find you.

Our websites are our greatest assets online, because they're the one platform we actually own (and can fully control) ourselves. Understanding SEO will help you get your work in front of your ideal audience, empower you to serve them even better, and build a thriving community on your own terms.

It's time to put the joy back into sharing your work online.

Intuitive SEO: A Creative's Guide to Growing Search Traffic is an in-depth online course that will teach you to reconnect with the things that truly matter about how you share your work with the world; it's perfect for heart-centred creatives and small businesses who want to focus on creating high-quality work that has an impact in the world.

Enrolment is currently closed while I work through the course with the early access study group, and doors will open again in May.

Price: £120 + VAT

  • Do you feel overwhelmed by the relentless pace of social media? Do you want the right people to find your website, but don't know where to start? Do you worry that SEO is an incredibly technical skill that you’ll never be able to understand?
  • I’m so glad you’re here, friend, because I designed this course for you; this is the resource I wish I'd had five years ago when I decided it was time to stop waiting, forge my own path, and start to grow.

    Intuitive SEO will empower you to approach marketing from a place of service, joy, and abundance. Because here's the truth: you don't have to do it all, you just have to do it wisely.

A few years ago I was working for an online magazine, feeling frustrated about how fickle social media was as a platform for reaching our audience, and curious whether I could find a steadier way to grow: the answer I was looking for turned out to be SEO.

Once I invested time into learning SEO and implementing an intentional strategy, our search traffic grew almost 5x faster over a 9-month period than it had done before.

I never thought I’d be able to understand SEO, much less get those kind of results. The world of SEO seemed so technical, so inaccessible, and quite frankly so full of… guys. But over the years what I’ve discovered is that when you strip away the jargon, the concepts behind SEO are straightforward, common sense—even intuitive.

Ultimately, SEO is about people, psychology, and empathy—not knowing how to code.

As a self-proclaimed "words person" who hates numbers, I managed to teach myself SEO and completely revolutionise the growth for an online magazine that used to rely heavily on Facebook traffic. Thanks to my SEO strategy, the magazine was able to keep growing steadily despite all the dreaded algorithm changes.

If I can get these results, I know that you can, too.

Over the years, I've talked to entrepreneurs and digital experts from small startups to big companies like Conde Nast about SEO. I’ve trained teams and individuals to help them understand how to optimise their websites so that they reach the right people via search. Most importantly, though, my strategy continues to get solid results in the form of ever-increasing search traffic and web pages ranking on the first page of Google.

Join me inside Intuitive SEO: A Creative’s Guide to Growing Search to de-mystify this powerful tool together, and start connecting with all those people out there who can't wait to discover your work.

What the course includes

  • Prompts to help you figure out who you're trying to reach and why, and guidance that will enable you to serve your ideal audience even better
  • Video tutorials to guide you through the more technical aspects of SEO (including how to set up and use Google Analytics and Search Console)
  • The ingredients every creative needs to make their website a pleasant, helpful, and interesting place to be, drawing visitors back again and again
  • An easy-to-understand guide to finding the right keywords for your website and every piece of online content you create
  • Step-by-step instructions for optimising your website and blog posts for search every time you publish something (and how to make the most of content you've already created)
  • Ideas for outreach and collaboration that feel natural and heart-felt
  • How social media fits into SEO, why Pinterest is special, and how to get started on Pinterest
  • The biggest do's and don'ts of the world of SEO
  • A glossary of the jargon to help you talk the talk like a pro
  • Downloadable workbooks designed to help you implement your very own SEO strategy
  • A private Facebook group for members of the course to connect and collaborate, as well as share discoveries, ask questions, and get weekly support from me...

And so much more!

Once you sign up, you'll have lifetime access to the course, meaning you'll benefit from all updates and improvements, and can come back to it again and again as many times as you want. This course has been carefully crafted to have a deep and lasting impact on your work for years to come.

  • "Sophie made what could be a very technical process understandable—even for digital-phobic editors. She broke down what matters most for SEO ranking, how to do effective keyword research and implementation, and got our editors out of their writing bubbles to build effective outside links. Search is now the largest traffic source for us, by far!" Kara Eschbach, Co-Founder of Verily magazine

This course is for you if:

  • - You already have a website, you're planning one, or you're helping someone else with theirs
  • - You want to share your work with a wider audience online
  • - You're willing to be patient, do the work, and take a long-term view of success
  • - You wish you had more time to do the work you love
  • - You prefer a slow and steady approach
  • - You believe in the importance of care, quality, and genuine connection
  • - You want your business to grow in a natural way that doesn't compromise your values
  • By the end of this course, you'll have the tools you need to grow by leaning into the areas of your work that light you up, and sharing your work in a way that feels natural and inspiring.

Your ideal audience is out there
—now, let’s help them find you!


Your Instructor


Sophie Caldecott
Sophie Caldecott

About me

I'm a writer and bookworm with a deep love of words and stories. I've been working in online media for the past 8 years, and discovered the power of SEO while working for an online magazine in 2014. Since then, I've taught SEO to a variety of small teams and individuals in my growth consultancy work, alongside my writing. I love empowering creatives and small businesses to connect with their ideal audiences and build a thriving community online.

—Sophie Caldecott


Class Curriculum



Frequently Asked Questions


How long is this course, and when does the course start and finish?
Intuitive SEO consists of an introduction, four modules, and a conclusion; during the early access study period (Monday 11th March - Monday 15th April), each section will be released one week at a time, and I'll be available in the private Facebook group and via email to answer questions and support you as you work through the materials. After the last section is released on 15th April, you'll have full lifetime access to all of the course lessons and content, and can work through it at your own pace, whenever you like. I'll be opening up the course for general enrolment at full price after the early access study period in early May, and the course will be self-paced for everyone who purchases it after general release. So, if you're keen to have extra support while you work on the material, as well as getting the course for half price, make sure you sign up for the early access.
How long do I have access to the course?
Once you’ve purchased this course, you’ll have lifetime access to the lessons and all the materials, as well as any future versions that I release.
What if I am unhappy with the course?
I’ve poured years worth of research, knowledge, and experience (along with a whole load of heart and soul) into making this training. It's incredibly important to me that you get value from this course, so if you work through all the materials and don’t feel that it meets your expectations for any reason, I would be happy to offer you a full refund. The conditions for a refund are that you make your request by midnight GMT on Sunday 21st April, that you have completed all sections of the course, and that you fill out a feedback questionnaire.
Do I have the right kind of website or business for this course?
If you have a website, hosted at your own domain name (it doesn't matter whether it's built on WordPress, Squarespace or something else entirely), then yes, you do! We'll cover areas of SEO that are specific to product-based businesses, as well as bloggers, service-based businesses, local bricks-and-mortar businesses, online magazines, and pretty much every type of website you can think of. The lessons and general principles I share are relevant whatever kind of work you do, and whatever you have to share with the world.
I still have questions—how can I contact you?
Shoot me an email at hello@sophiecaldecott.com if you need any help or have any questions at all.

This course is not open for enrollment.